World Energy Fairs 2023: The Crucial Issues

World Energy Exhibitions: Key Themes in Energy for 2023


Participating in the most important global energy exhibitions is a fundamental commitment for Ascot, representing a cornerstone of our growth, improvments, and internationalization strategy.


In 2023, Ascot took part in 9 major global energy exhibitions, providing valuable insights into urgent energy-related themes and the present and future challenges that the industry must be prepared to face.


The Future of Rental Industry at ARA SHOW™ in Orlando


From February 11 to 15, 2023, we attended the ARA Show™ 2023 in Orlando, the premier annual event of the American Rental Association for the events and equipment rental sector.


This event allowed us to explore new equipment and technologies, delve into the environmental sustainability aspect of equipment rental, and showcase our hybrid generators and mobile solutions tailored for the American market.

As an exclusive event reserved for industry stakeholders, our participation was both an honor and a source of pride. Learn more about our involvement in ARA Show™ 2023!


Energy Transformation at POWERGEN 2023 in Orlando


Also in Orlando, from February 21 to 23, 2023, we participated in POWERGEN, a global event on energy production worldwide with a focus on the energy transformation journey towards Destination 2050. This crucial theme led the European Union (EU) to outline a precise roadmap, aiming to reduce net emissions by at least 55% by 2030 (compared to 1990 levels) and achieve zero emissions by 2050.


The POWERGEN 2023 exhibition played a significant role in promoting the simultaneous focus on energy efficiency, new clean, renewable, and economical energy, and the decarbonization process for an immediate change before the point of no return.


The Future Electrical Industry at Middle East Energy 2023 in Dubai


In March 2023, Ascot flew to Dubai to participate in the 48th edition of Middle East Energy, the most important energy exhibition in the United Arab Emirates. This pivotal event allowed us to engage in discussions on Smart Solutions, energy digitalization, and the presentation of new technologies to digitally transform operations.


Our presence in Dubai also facilitated exploration of solutions and arrangements for the necessary changes in energy transmission, distribution, consumption, and management towards a more stable, reliable, and intelligent model.

Learn more about Ascot's participation in Middle East Energy 2023!


Telecommunications Towers at TowerXchange Meetup Mena 2023 in Dubai


Also in Dubai, in March 2023, we participated in the TowerXchange Meetup Mena 2023, dedicated to the global telecommunications tower industry in the Middle East and North Africa (MENA) region.



This event focused on the changing landscape impacting the tower market in MENA, with the growth of towerco throughout the region and a strong acceleration in network implementation and digital infrastructure evolution.

Among the central themes were those related to regulations (with the need for new infrastructure sharing), energy (introducing new tools to manage the increase in energy expenses and ESG reporting), and digital infrastructure (digital infracos and new technologies to implement).


Discover the innovative solution that Ascot presented at the TowerXchange Meetup Mena 2023!


Digital Transformation at Data Center Nation 2023 in Milan


As Bronze Sponsors, in May, we took center stage at Data Center Nation 2023 in Milan, an event dedicated to digital transformation and the data center industry.


The central focus of the conference was energy reliability for data centers, delving into infrastructure services with a primary focus on:

  • Hybrid IT and multi-cloud strategies
  • Sustainability and efficiency of data centers
  • Decommissioned data centers and edge computing
  • Energy reliability"


New Global Energy Challenges at OMC Med Energy Conference and Exhibition 2023 in Ravenna


In October 2023, Ravenna took center stage as the host of the OMC Med Energy Conference and Exhibition, the most significant Italian event dedicated to the comprehensive energy industry.


The edition focused on energy transition to promote a more sustainable future and concentrated on the production, processing, storage, and distribution of energy, providing a strategic perspective on key trends.


Specifically, the topics addressed included decarbonization, renewable energies, and new integrable forms of energy through emerging technologies and new business models. The role of gas in the energy transition was also discussed.

The event also addressed climate change and COP27 (the United Nations Conference on Climate Change), making it a comprehensive engagement for the energy sector.

We have dedicated an article to delve into the themes discussed at this important event. Learn more about OMC 2023!


Telecommunications and Technology at AfricaCom 2023


In November 2023, it was the turn of AfricaCom 2023 in South Africa, dedicated to digital infrastructures, marking the first Pan-African communications exhibition.

This crucial event focused on digital infrastructures, with particular attention to cloud computing, artificial intelligence, IoT, high-speed mobile networks, cybersecurity, and digital accessibility. Ascot participated as a leader in hybrid energy solutions, specifically in the Telecommunications sector.

The theme of digital energy is of great importance to us, increasingly involving the entire energy supply chain in every phase, and deserving the utmost attention in the immediate future.


Digital Energy and Clean Energy at WETEX and Dubai Solar Show 2023


Also in November 2023, Ascot took part in WETEX and Dubai Solar Show 2023, an international exhibition dedicated to sustainability and clean energy technologies with a clear theme: "Leading in Sustainability."


Organized by the Dubai Electricity and Water Authority (DEWA), participants explored the latest innovations in water, energy, technology, and the environment towards increasingly sustainable energy.

It was an important opportunity to define market needs, future projects, opportunities, and programs for renewable and clean energy to effectively address environmental and social needs.


Decarbonization and Digitalization at Enlit Europe 2023


The last exhibition of 2023 was Enlit Europe 2023, one of the major events in the energy sector, energy technologies, and renewable energies, focusing on the European market.


Our presence allowed us to attend debates on various energy agenda topics, with a particular focus on decarbonization, decentralization, democratization, and digitalization for energy transition.


Best practices in the energy sector were promoted, and the latest innovations in energy were presented to tackle current and future challenges effectively.

Read more about our participation in Enlit Europe 2023!


Ascot and Energy Exhibitions in 2024


If 2023 was a year filled with events and exhibitions for Ascot, the upcoming year, 2024, promises to be just as impactful. Global energy exhibitions provide us with the opportunity to establish direct connections with industry professionals, existing and potential clients, suppliers, and business partners, fostering continuous networking focused on common development and efficiency goals.


These events are also the perfect occasion to showcase our products and energy solutions, stay updated on the latest industry trends and developments, acquire knowledge, and remain competitive in the market.


Ultimately, these global gatherings are crucial for building customer trust, establishing lasting relationships, and initiating valuable collaborations.


See you in 2024 with the schedule of industry exhibitions and the events where Ascot will once again take the stage!


For any inquiries, contact us!